Posterausstellung Forschungsschwerpunkt Politische Parteien, Wahlen und Repräsentationen

Political competition and political communication

This key research area analyses the interactions of political actors, citizens, as well as traditional and new media, in democratic systems. Combining the perspectives of political science, communication, sociology and social psychology produces insights into the mutual influences between these actors. Studying the key actors and their interaction from such an all-encompassing perspective is crucial for a realistic analysis of political competition and the quality of political representation in modern democracies.

The main themes covered include political attitudes, emotions and decisions of citizens; the interactions of political parties with voters, media and other societal institutions against the background of mechanisms of political representation; and the role of the media in these interactions. In this context, traditional mass media are both intermediaries of information and actors with intrinsic interests, whereas new media represent a pool of opinions and interests, serving as sources of information as well as means of social communication – with increasing effects on politics and society.


Univ.-Prof. Dr. Wolfgang C. Müller, Department of Government